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Atletico Madrid Unveils New Logo

Historic Club Updates Crest to Reflect Modern Era

Design Retains Traditional Elements While Embracing Progress

Spanish football club Atletico Madrid has unveiled a new logo, marking the first major redesign in the club's history. The updated crest retains key elements of the traditional design, including the blue and white stripes and the club's crest.

The new logo features a simplified and modernized design, with bolder lines and a more prominent use of white space. The club has also removed the word "Atletico" from the crest, leaving only the iconic "AM" monogram.

According to the club, the redesign reflects its commitment to innovation and embracing the future while honoring its rich history. The new logo will be used on all official club merchandise and communications from the start of the 2023-24 season.

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